A brand new site aimed at Latina mothers launches today. Bryan Curtis on AmericaвЂ™s hottest demographicвЂ”and its energy in 2012.
See the 2010 Census and also you understand one thing is changing about America. ItвЂ™s our moms. Throughout the decade that is last 56 per cent regarding the nationвЂ™s populace development happens to be driven by Latinos. In states like Texas, Latinos comprised an impressive 65 per cent of development. AmericaвЂ™s national mom, in ways, has become a Latina mother.
ThatвЂ™s the provocative argument of Mamiverse, an innovative new internet site that launches Monday. Mamiverse desires to be for Latinas exactly exactly exactly what Oprah Winfrey was for African-Americans: a pal, a religious adviser, and, more subtly, a picture changer. In an interval when American-born Latinas have already been caught into the nationwide freakout about вЂњborder safety,вЂќ Mamiverse provides them a spokeswoman that is new. SheвЂ™s a certain style of Latina momвЂ”an English-speaking, all-American gal. вЂњThe young, acculturated, affluent, online Latina is talking English, and it is imbibing news in English,вЂќ claims Rene Alegria, the siteвЂ™s founder that is 36-year-old CEO.
Alegria wishes MomвЂ”benevolent and smart, skeptical and demandingвЂ”to lead the governmental discussion. вЂњWeвЂ™re rebranding our community,вЂќ he says.
For over 15 years, Alegria happens to be outlining a similar eyesight to the brand new York news.Read More›